Aarnio Originals

New Colors

I was responsible for defining the colors of the classics. I designed new colors suitable for the classics collection, through which we refreshed the overall look to better meet the needs and preferences of today’s consumers—without changing the distinctive character of the classics too much, and in a way that suited the overall appearance of the collection. We introduced a pink pastel to the Pastel Collection, and pink became the signature color of our exhibition stands both at the Stockholm Furniture Fair 2017 and at the Lounge section of the FLOW Festival 2017. For the Bubble Chair, we introduced Naturel and black leather alongside the existing silver and white options.